OM Faculty Recruitment Colloquium:

Vibha Gaba
Associate Professor of Entrepreneurship at INSEAD

“Learning to let go: Social influence, learning and the abandonment of corporate venture capital practices”

Wednesday, February 26, 2014
12:00 – 1:30 pm at SB 112.

Abstract
This study examines the abandonment of organizational practices. We argue that firm choices in implementing practices affect how firms experience a practice and their subsequent likelihood of abandonment. We focus on utilization of the practice and staffing, i.e. career backgrounds of managers, as two important implementations choices that firms make. The findings demonstrate that practice utilization and staffing choices not only affect abandonment likelihood directly but also condition firms’ susceptibility to contagion pressures to abandon when social referents do. Our study contributes to diffusion research by examining practice abandonment – a relatively unexplored area in diffusion research- and by incorporating specific aspects of firms’ post-adoption choice into diffusion theory.

If you would like to attend, please contact Vanessa Ly at vanessml@exchange.uci.edu